first_img YouTube To Launch Its Own Free And Paid Music Service YouTube Launching Free-And-Fee Music Service youtube-launch-its-own-free-and-paid-music-service Secret’s out. Ready for a new era of music streaming? #itsallhere → https://t.co/mEertqG7tM pic.twitter.com/xlrbIRGcCf— YouTube Music (@youtubemusic) May 17, 2018 YouTube Music and YouTube Music Premium will start shaking up online listening beginning May 22Philip MerrillGRAMMYs May 17, 2018 – 11:53 am In a blog post on May 16, YouTube announced it will be launching a new free and premium music listening platform in the U.S. and other territories on May 22. Alphabet owns Google and YouTube, so the new offering will not only compete directly with other digital listening services but also with Google’s existing offerings. Let’s take a closer look at how this new development could have an impact on the daily lives of millions of music fans.In addition to the U.S., May’s service launch will reach Australia, Mexico and New Zealand with additional territories being added over the next few weeks. In addition to the introduction of the free, ad-supported version of YouTube Music, there will also be an ad-free premium tier at $9.99, and this will be added for all Google Play Music subscribers.The YouTube Red premium video service will be rebranded as YouTube Premium and will also include YouTube Music Premium without altering the price. New subscribers to YouTube Premium will get the music service included for $11.99 monthly. Twitter Facebook center_img https://twitter.com/youtubemusic/status/996969142967152640 News Email Much of the company’s promotional list of benefits for their new service surrounds music discovery. YouTube Music will include music videos and its search is meant to process natural language searches such as “that hipster song with the whistling.” There is certainly great potential here, especially given the currency of what is trending among millions of other users.The inescapable context for this news is the way YouTube is already used for music discovery. While free listening services such as Spotify are a natural for users wanting to dig into an artist’s offerings, hearing a new song for the first time on YouTube has become a no-brainer, essentially like a reflex for millions of YouTube regulars.Deepening the user experience with interactivity designed with music in mind makes the YouTube experience stickier. “The days of jumping back and forth between multiple music apps and YouTube are over,” said YouTube on its blog. “Whether you want to listen, watch or discover, it’s all here.”Rolling Stone’s coverage also suggests YouTube Music’s business was designed to build better relationships with the recording industry, at a minimum by modifying how YouTube’s notorious “value gap,” caused by low monetization, is perceived.While Google and YouTube’s separate corporate identities are both dominant, this launch is clearly an expansion of the YouTube experience so that music is no longer presented in an interface designed for video. It seems likely music listening will be the winner and that YouTube Music is a step forward that will become more meaningful over time.Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”Read morelast_img