Taobao auction will become China’s largest online auction platform
sina science and technology news August 12th afternoon news, Taobao recently announced that its auction business in the first half of 2014, an increase of 1528% in the first half of the transaction, a single quarter has exceeded 10 billion. Auction industry is expected to calculate the size of the transaction, Taobao auction will be the sum of Sotheby’s and Christie’s beyond 2015.
from the China Film Association data show that Taobao’s auction has become China’s largest online auction platform. According to shoot Association released the "Outlook" in 2013 China auction industry blue book, 2013 China online auction of more than 20 billion yuan, of which Taobao auction will occupy half of the country, with absolute advantage to become the boss of the network platform. In the first quarter of fiscal year 2014, Taobao auction turnover has reached 12 billion 100 million, exceeding the total of last year, with the increase of up to 1528%. Auction industry is expected to calculate the size of the transaction, Taobao auction will be the sum of Sotheby’s and Christie’s beyond 2015.
compared to the traditional commissioned auction, online auction presents a high turnover rate, high premium rate and commission savings characteristics. For example, since the Supreme Court of Zhejiang province using the Taobao auction platform by the end of March 2014, turnover rate of 93.95%, closing auction average premium rate of 44.77%, compared with the auction commission increased by about 15% and 23%, the first half of 14 years on the Commission for buyers to save 263 million yuan.
platform to promote the growth of
since its inception, Taobao auction business has been showing a high growth curve, made Alibaba (scroll information) one of the most amazing growth in the electricity supplier system. From the 2013 full year turnover of 200 times in 2012, the first half of the year Taobao auction rose by the same amount to reach the same period of 1528%, a single quarter has exceeded 10 billion mark in the past.
from the beginning of 2012, China’s auction industry growth slowed, auction companies began to look for a new stream of people entrance, Taobao auction platform to enter the field of vision. Taobao auction technology platform to provide the first to minimize the transaction platform instability, excessive traffic and data leakage problems, while Taobao buyers purchasing power has also been affirmed. Taobao is currently the most expensive auction auction, the auction is being assessed value of 460 million yuan of land plants. But to a small bike, the old NOKIA mobile phone, Changhong TV, to the hundreds of pig breeding company, aquarium live arowana, port on the accumulation of 40 thousand tons of nickel ore, can find the right buyer. In the middle of this year in Hangzhou on the eve of licensing restrictions, a smashed car because a piece of precious Hangzhou license plate, finally to 60 thousand yuan turnover.
up to now, there have been more than 500 home court, more than 10 property rights exchange, more than 200 domestic and foreign well-known auction houses, galleries, art shops settled Taobao auction. Analysts pointed out that Taobao auction will be the most