We will follow how the whole campaign will develop further, because with the publication of one video, we certainly cannot talk about a complete campaign. But now, at a time of crisis caused by the coronavirus, they have used (recycled) the same content, but added a narrative according to the current situation. In an attempt to attract foreign tourists and present the Bahamas as an attractive tourist destination, the Bahamas hired popular musician Lenny Kravitz for their campaign. So last year a new, multi-channel creative campaign was launched with Bahamian-American rock legend Lenny Kravitz and the lyrics of his hit song Fly Away. “What matters the most is that we come together as one. You were there for us and when the storm passes we’ll be here for you. “ “From The Bahamas with Love” is the name of a new campaign that was announced through a short and effective video, with an even better narrative. The campaign is, of course, thematically related to the current crisis situation caused by the coronavirus. PS We are also waiting for the CNTB’s move to address a video or similar campaign, as well as other national tourist boards, in accordance with the time of the coronavirus. Short and effective.