Expedia, Booking.com, Agoda, Hotels.com, Ebookers and Trivago were the subjects of the investigation. Expedia Group owns the Expedia, Hotels.com and Trivago platforms, and Booking Holdings owns Booking.com and Agoda. In this example, we see how the United Kingdom began to implement consumer protection measures for online accommodation reservations, now the question is whether similar measures will soon be taken in our country. The UK Competition Authority and Market Authorities (CMA) have investigated leading online accommodation rental platforms for issues such as pressure on sales, misleading claims about discounts, the impact of commissions on search results and hidden costs. Expedia Group and Booking Holdings have agreed to apply changes to their accommodation search results thanks to the investigation. A Booking spokesman said they were pleased that the CMA had closed the investigation without evidence of a breach of business by any of the listed companies. “Concluding our negotiations with the CMA, we have agreed to test and implement new commitments to ensure that all standards for business transparency in the UK are met.Said the spokesman. The companies also said they would only promote offers that were available and show all applicable costs in the main price, such as taxes.The CMA has taken enforcement action to end customer deception sales tactics, hidden costs and similar practices in the online accommodation rental market. Such practices are completely unacceptableSaid CMA President Andrew Tyrie. Photo: Booking.com / Facebook The competition authority started implementing the measures last year and although it has legal powers, the companies involved have voluntarily agreed to make the changes. The companies have stated that they will stop pressuring the sale, which means giving a false impression of the availability or popularity of the hotel to the users.