41SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Details In 1993, John Fogerty found himself in front of the United State Supreme Court. No doubt, the justices had their favorites—Chief Justice Rehnquist, in his decision, referred to CCR as one of the greatest rock and roll bands of all time—but their decision was not based on the best album. It upheld another court’s decision, one which ruled that John Fogerty could not plagiarize himself. Of course, a John Fogerty song sounded like most every other John Fogerty song. Creedence Clearwater Revival’s swamp rock was supposed to be innovative. It was too…for the first 15 songs. Then the music starts running together. It works the same for credit unions. The worst kind of group for an organization is one that wants to break new ground in creativity yet everyone is mostly alike and the team gets along super well. When you assemble a great marketing team, you need various personalities, numerous points of view, and a little tension.Contrast CCR with the Grateful Dead. The band created a sound that had never been heard before by combining each member’s unique talents and throwing away the accepted rock and roll “box.” Jerry Garcia was not only the lead guitarist; he played the banjo. Phil Lest began his career playing trumpet as a jazz musician. He only mastered the bass after joining the Dead. The band appreciated the newness he brought to the instrument because he didn’t carry any preconceived notions of how the music should sound since he was learning on the job. Instead of searching for a seasoned soundalike to replace the ailing Pigpen McKernan, Garcia auditioned an itinerant lounge piano player, when Keith Godchaux’s wife grabbed him after a solo concert with the introduction, “This is my husband, Keith. He’s the Grateful Dead’s new keyboardist.” At the time, the pianist had only been to one Dead concert.The unique and inexperienced band members, combined with the unconventional wisdom of the rookies, led the Grateful Dead to have not only a powerful sound but also to a successful run as a band.Great, but what do this have to do with running a credit union? Much like the Dead, you need a marketing team with diverse, one-of-a-kind talents that don’t necessarily originate in marketing—or even in the credit union space. If your marketing team looks like everyone else’s, chances are so will your marketing. When putting your marketing team together, go outside of the industry but go especially out of your comfort zone. Look at your job descriptions, if you find things like “write and maintain print and online sales materials including website” and “support PR activities,” it’s time for a major overhaul in your approach to putting your team together.Instead of breaking your marketing folks into specific skill sets, divide them into action teams.Fill the sales funnel. This team should be responsible for finding people who need your credit union offerings and making sure existing members can easily access your services.Convert new leads. This group is ultimately responsible for nurturing new leads (especially in digital marketing where you can see who is clicking on your ads) and creating content, which will lead to action.Analyze the data. These folks take on the task of constantly interpreting the incoming information to make better decisions and ensure goals are met.Only when we are brave enough to explore the darkness, will we discover the infinite power of light. As the Grateful Dead said, “Once in a while, you get shown the light, in the strangest of places if you look at it right.” Take action! Look for the members of your marketing team in strange places. You never know where you might find your next awesome rock star team member.
Greet each evening with a cool beverage and this view for just $4 million.We realise $4 million isn’t pocket change, but you’d be hard pressed to find anything like this penthouse apartment at 901/21 Pixley Street, Kangaroo Point for the same dollars in Sydney.Catch an evening on the terrace…with this view.Sydneysiders should be turning a particular shade of Kermit as they check the 494sq m of living area — almost half of which is outdoors terraces to enjoy our balmy weather and the outlook.More from newsMould, age, not enough to stop 17 bidders fighting for this home3 hours agoBuyers ‘crazy’ not to take govt freebies, says 28-yr-old investor3 hours agoRetire to the open plan living, again with this view.By the way, the midwinter mercury is set to hit 21 degrees here today. It’s so chilly we might be tempted to put on a long-sleeved T-shirt.Good morning sunshine!Back to the penthouse where the four-bedroom, three-bathroom curved floorplan means you can barely enter a room without being slapped in the face by our stunning city skyline and its adjacent waterway.Another great place to entertain.There’s even four-car accommodation which allows you and your significant other to store a weekday motor AND a weekend convertible…each!The kitchen opens onto the living space. Not surprisingly, it has a view too.How’s that working for you Sydney?By the way — this is what our typical winter weather looks like:Another oppressive Brisbane winter outside the Courier Mail office.Follow Kieran Clair on Twitter at @kieranclair
Chelsea boss Antonio Conte has slammed his Manchester United counterpart Jose Mourinho for his earlier comment indirectly referring to the former Juventus manager.Mourinho, who had two spells as Chelsea manager, said there are other managers who “cry and cry and cry” about injuries.In his response, Conte said:“A lot of time Mourinho has to see what happens at Chelsea.”“A lot of time, also last season, I think he has to think about his team and stop, to look at himself, not the others.” he added.Conte was speaking after his side played a thrilling 3-3 draw with AS Roma in their UEFA Champions League (UCL).RelatedVIDEO: Mourinho Is Suffering From Memory Loss – ConteJanuary 6, 2018In “England”Alvaro Morata Reveals; Why I Refused To Join Manchester UnitedNovember 5, 2017In “Europe”Mourinho Feud Is A Personal One – ConteJanuary 9, 2018In “England”